What’s Conversion Got to Do with It? Converting the Maximum Amount of Leads
When you add up the high costs to assess the risk of applicants, with lead purchasing becoming more competitive and the quality of leads becoming harder to verify with traditional methods, the financial returns are often outweighed. In fact, the odds are likely that you’re spending too much on poor-performing leads. Too often we see […]
Utilizing Alternative Data for Immediate Lift
Expanding portfolios is a clear objective for many lenders. But many financial service providers struggle with the fear of associated risks. What if there was a way to grow while mitigating the increased risk? Alternative data, a tool used by many lenders, empowers financial service providers to identify and approve consumers who might have been […]
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